Juegos.com – Coffee is the New Lunch – Trend Spotting
Resource Author Francisco Rodriguez Higueras
Let´s Play Free Online Games Juegos.com for people who likes to play Online
Trabajar Work From Home is Easy if you know how!
Trabajo Empleo Work From Home is Easy if you know how!
Juegos.com, Online Juegos, Trabajar, Trabajo Empleo,
Times change. “Green is the new black.” Who could have imagined that two clashing forces – the Fashion Media and Birkenstockers – would stand united by this simple phrase? Surpassing its creators’ wildest dreams, “green is the new black,” has brought these disparate groups together. No doubt about it, the environment is on everyone’s lips and minds.
Street Visibility
Since purchasing a cup of coffee, other beverage, or a snack at a coffee shop is often an impulse purchase, your street presence must be attractive and compelling to passersby. Your shop signage must display your business name clearly and leave no question about what you sell, whether through words or images (for example, image of a coffee mug).
Free Samples
Offering free samples on the street or at a separate station within the store can be a simple way to generate excitement and interest in your shop soon after it opens. If you have an exciting signature coffee or drink you can find a way to offer sample size cups, although offering small food items may be simpler.
Sandwich boards posted on the sidewalk can add additional space to promote specific items or deals, but make sure to check the legality of where you can and cannot put items on the sidewalk. Likewise, make sure to check on the laws regulating banners or signs that jut out over the sidewalk. Permits from the city may be required for these.
The time is ripe to establish a few coffee-culture guidelines:
• Location counts. Pick a spot near a potential client’s office, not across town.
• Plan on one hour, tops.
• Be Prepared. Not in the official Baden-Powell sense, but notebook, pen, your company brochure, some conversation starters and background on the person you’re meeting.
• Punctuality reigns. There is no excuse, short of a tsunami, that is acceptable. But just in case, be sure to exchange cell phone numbers.
• Business attire mandatory. Whether you’ve just left your home-office or are on the way to meet your trainer, jogging suits are for the gym. Period.
• Dedicated tea drinker? No worries – plenty of choices from Earl Grey to chamomile. If you’re the host, be certain to suggest a top-of-the-line Mochaccino, or one of its relatives, to your guest before placing your own modest order.
• Frappuccino , mocha latte, or macchiato ¬- frazzled by all that barista lingo? Check this out for confidence building: www.coffee-illuminated.com/how-to-order-coffee.html
• The protocol of who pays is simple. If you extend the invitation, you pick up the cheque – or in this case, pay the cashier. And remember the tip jar.
• Turn off your cell phone and forget about it. Off limits. Same for texting. Nothing goes on the table except your cup. The one and only one exception – you’re a doctor on call.
• Follow-up. Acknowledge the meeting and send an e-mail within a day or two.
Make sure to have an employee assigned to the free samples, both to ensure that they are properly looked after and replenished and to be able to discuss the story behind the new shop with customers. This kind of staff-customer interaction is just as important to a successful free sample campaign as the ability for customers to try your products without commitment.
